This project was contracted by Substance Group. They were in need of a few different design elements for an online marketing event they were hosting. The project included: a custom package design, multiple Zoom backgrounds for their clients, and the e-invitation. 

The project started with the e-invitation. It was designed in Adobe InDesign with provided text and photos but the design and layout concepts were left to GM Graphics. Once the e-invitation was created and approved the next step was to create the Zoom backgrounds. This part of the project was relatively quick as it involved pre-selected paid stock images and then just adjusting the images to meet the required size for Zoom. 

The final part of the project was to come up with a custom box die-line and design for Substance Group to send to a printer and have assembled in office. The theme of the project was around Thanksgiving and a part of the event included a virtual cooking experience. The package design used a warm fall colour palette, an image and custom illustrations around the sides of the package.