SHARE: Structured Human and Animal Relationships with Equines is an up-and-coming business in Southern Ontario. When SHARE approached GM Graphics, their initial design brief sparked an idea of having the horse and human connection in a single-line drawing to express the bond between horse and rider. The combination of colours, fonts and iconography for their branding creates a sense of tranquillity, harmony, security and stability.

The colours behind this logo were chosen based on the symbolism and means they invoke to the eye. The blue shows reliability, calmness and peace. The gray/green represents new beginnings and growth. Finally, the tan/light brown creates a sense of warmth and comfort.