Sarah Long is an up-and-coming professional in the Ontario Equestrian community, with all of her clients showing the Ontario Gold Circuit horse shows. When Sarah approached GM Graphics about creating an identity for her and her business, her only request was for it to be simple, sophisticated and like a personal monogram. Incorporating the horse to replace the top arch of the letter S adds that personal touch and stands out. Sarah then requested that her logo and name be one solid colour: blue. Navy blue, in this instance, show: power, authority and importance.